Work / B2B Website

Request

The previous version of this site had become a bloated mess on the backend. While built with WordPress every page was hand-coded. As a personal project during downtime, I started rebuilding the exact same site using WordPress as intended. I brought what I had to my manager who brought it to the stakeholders, who thought we should take what we have a step further and also redesign the frontend of the site.

Solution

The decision was made to lighten the tone of the website and bring in more color. Most pages follow a 2-column layout, with images and text alternating per section.

Challenges

Contact form submissions need to be fed to a number of services (Pardot, Hubspot, and private inboxes), and transmit the submissions to the correct fields within the CRM.