The fundraising site needed a complete refresh. It had fallen behind the rest of the company’s branding and felt heavy both visually and structurally. My goal was to modernize it while keeping a tone that felt lighter and more inviting to donors.

Working in WordPress, I designed and rebuilt the entire site from the ground up. I introduced a new color direction using purple instead of the corporate blue to give the brand its own identity while maintaining a consistent visual language.

Several pages included long submission forms that risked deterring visitors. To make them easier to complete, I redesigned them with stronger hierarchy, clearer grouping, and progressive disclosure so users could focus on one section at a time. The new design struck a balance between corporate consistency and a friendlier, more approachable experience.