The coupon app had been running on autopilot for years. It was still functional but clearly showing its age. My team of three, including another designer and a project manager, was tasked with rebuilding every screen and introducing features that matched how people actually shop today.

We started with user surveys and research to understand what users valued most: easy redemption, clear offers, and a clean path to savings. Over the next 15 months, we redesigned every flow including onboarding, login, membership purchase, favoriting, accounts, and redemption. More than 200 screens were created in Figma, complete with interactive prototypes that walked stakeholders through the entire experience.

Like most long projects, it was not without challenges. Scheduling shifts and changing priorities led to several feature cuts, and the app was ultimately shelved by new management just before launch. The design system, patterns, and documentation we built lived on, guiding future mobile work and setting a new visual and structural baseline for the company’s app ecosystem.